Dolby Atmos
Introducing a game-changing 3D sound experience.
Dolby needed help launching their most important new product in a decade. Atmos revolutionizes the auditory experience, allowing filmmakers and musicians to place and move sounds throughout the listening environment. The launch campaign, “Hear the Whole Picture,” included a comprehensive product identity and advertising strategy that mirrored this next-generation fusion of film and audio.
For the product unveiling at Cinemacon, attendees were transported via buses wrapped with Atmos branding to a lavish launch event featuring a theater takeover, product demos, merch and surprise performances. Every detail of the experience was meticulously crafted, down to the Atmos-branded cotton swabs in attendees' hotel rooms, prepping their ears for an unparalleled audio journey.
Event attendees were among the first to experience an Atmos-enhanced theater where sound emanated from all directions, including overhead. This setup created an immersive environment characterized by astonishing clarity, richness, detail, and depth, allowing them for the first time to truly ‘hear the whole picture.’
