Healthline Media
As Senior Director of Design at Healthline Media, overseeing product, brand, marketing, and editorial design, my vision was to infuse creativity and warmth into a cold and clinical category. This approach, enhanced by Healthline’s brilliant SEO and rigorous journalism, propelled us to surpass WebMD as the world’s top health site. As a hands-on leader, I designed many of Healthline’s logos, brands, and products, while building and leading talented creative teams to implement my vision. During my tenure, I also played a key role in building and shaping a diverse portfolio of brands, including Healthline, Greatist, Medical News Today, PsychCentral, and Bezzy—an omnichannel community platform providing support and resources for individuals with chronic conditions.
The Healthline Creative Showcase book encapsulates a year of inventive work by our design team during the pandemic. As we navigated the challenges of remote work, it became essential to provide our team—a group scattered across various locations—a tangible connection to their collective efforts. This book, something they could physically hold, serves as a tactile reminder of their hard work and creativity, reinforcing the bond and shared purpose that might be diluted in a virtual environment. It celebrates the extraordinary achievements that have continued to position Healthline as a leading health resource during unprecedented times.
Guided by my vision for human-centered, brand-driven design, I led a brand refresh for Healthline, with the intent of deepening trust across every customer touchpoint. The Healthline Brand Guide showcases our vibrant new visual identity and strategic insights. Focusing on trust—by fully understanding user behavior and psychology—became a key differentiator in our strategy, vital for forging lasting relationships with our audience. This approach not only attracted top creative talent from design forward companies, but also drew experts from various disciplines, all captivated by our standout design and branding. By rotating talent across brand teams and nurturing a mission-driven culture, we sparked a cycle of innovation and creativity that engaged our audiences and solidified our status as the world’s top health site.
Greatist caters to a more youthful audience by making wellness approachable, fun, and visually engaging, much like social media. As a design leader, I pushed for edgier, more accessible designs that resonate with our audience's daily lives and growth. Greatist simplifies wellness without the fluff, offering practical, evidence-based advice in a lively format. Our content encourages readers to celebrate personal victories and customize their wellness paths, promoting continuous personal growth.
At Psych Central, our uplifting and empathetic visuals combat stigma and foster optimism. Our unique illustration style—credible, original, and engaging—supports content that deepens understanding and promotes empathy. This approach creates a supportive space for readers to confidently manage their mental health. As a design leader, I ensured our visuals were fresh and judgment-free, making Psych Central a vital resource for intentional and empathetic living.
Medical News Today blends visually arresting design with the depth of classical journalism to engage a broad audience. As a design leader, I steered our team toward a zine-influenced aesthetic that distinguishes us as both innovative and authoritative, effectively bridging the gap between technical medical journals and popular news outlets like Vox or The Atlantic. Our approach centers on explainer journalism, adeptly making complex medical information accessible and digestible. This strategy not only clarifies intricate health topics but has also propelled MNT to become the world's third-largest health information site, attracting over 80M unique monthly visitors. This achievement mirrors the success of Healthline, proving that our design and editorial approach consistently resonates on a global scale.
