Hey there! Thanks for stopping by. I’m based in Marin, CA, where I work as a Creative Director with extensive expertise in brand, marketing, and product. Over the years, I've played significant creative roles at top agencies like Deutsch, McKinney, DDB, and Goodby Silverstein & Partners, collaborating with transformative clients such as Adidas, Ikea, Intel, Lenovo, Tesla, and Virgin. Our projects have spanned developing compelling brand identities, orchestrating integrated marketing campaigns, and crafting immersive experiences.
My career took a pivotal turn at Healthline Media, where I transitioned to the client side, built and led a remarkably talented creative team, propelling Healthline to become the world’s most visited health information site through brand-led, mission driven initiatives that significantly increased brand awareness, and audience trust. I also led major projects including the naming, identity and branding of Bezzy, a multi-app platform that's all about helping individuals with chronic conditions feel more supported every day.
Continuing at DailyOM and HighThere, I deepened my focus on integrating brand strategy into holistic health eLearning and the cannabis industry. While my work has earned awards like MM&M Gold, Cannes Cyber Lion Gold, Webby, and DOOH Best in Show Gold, my real reward comes from moving businesses forward and the collaborative process with the teams that made it happen.
Driven by the same passion that fuels my professional life, I've embraced personal challenges such as learning to sail during Covid and single-handedly navigating California’s entire coast, as well as iron-manning the legendary Baja 1000 race on a motorcycle. Alongside these adventures, I also dedicate time to volunteer work with Project Homeless Connect and Habitat for Humanity.
If you’re interested in talking shop, learning more, or just want to share a bit about yourself, feel free to reach out. I enjoy connecting with others who are passionate about making a positive impact.